Sponsorship revenue has always been critical for college athletic departments, but there is a major shift underway toward gaining strategic partners, not just passive sponsors.
What’s driving this shift? It’s no longer just about wins and losses on the field, it’s about the data behind the screen.
As traditional marketing merges with a massive digital ecosystem, a university’s true currency now lies in its online footprint. By precisely tracking social engagement, content streams, and mobile app interactions, athletic programs can offer corporate partners something far more valuable than ever before.
Check out how we recently helped Kansas Athletics find success with their sponsorship placements.
Goal
Kansas Athletics wanted to centralize and automate digital sponsorship inventory across their website & mobile app. They aimed to create a more cohesive reporting structure for Learfield partners and increase impressions without increasing staff workload.
Solution
FanThreeSixty integrated Google Ad Manager directly into the Kansas Athletics mobile app. This collaboration allowed the KU and Learfield teams to sync their existing web inventory with mobile placements automatically. High-traffic areas, such as the Game Day and Men’s Basketball tabs, now feature dynamic, "above-the-fold" ad units that update in real-time based on Google Ad Manager settings.
Results
👤 2.1M+ Sponsored Impressions: Significant boost in mobile app impressions for key partners like the Kansas Lottery and Meritrust.
⏳ Organizational Efficiency: Eliminated manual asset loading in multiple platforms, allowing the team to "set it and forget it" across all digital channels.
📊 Unified Reporting: Consolidated all digital performance metrics into a single dashboard, providing Learfield with a holistic view of sponsor ROI.
Your sponsors are seeking value.