FanThreeSixty is a proud partner of Charlotte Motor Speedway, helping them engage fans through our Fan Data Platform, Email, Mobile App, Sales CRM, and Texting products.
Recently, FanThreeSixty introduced an exciting new partnership with Komo, providing our clients with their full suite of premium gamification & engagement tools alongside our data-driven engine. By working together, we form a powerhouse partnership: Komo crafts the content, and we drive the delivery to fans.
All three teams worked together to execute a brand-new digital experience for Charlotte Motor Speedway attendees at their recent race. They saw incredible fan engagement from their efforts.
Charlotte Motor Speedway wanted to create an elevated mobile app experience for the NASCAR Coca-Cola 600. The four pillars the Charlotte team wanted to focus on were:
1. Fan Attraction: Eye-catching graphics and fun, easy games designed to draw immediate interest with great prizes.
2. Sponsor Impact: Driving traffic to sponsor websites, zero party data capture, and ability to use collected data for future retargeting.
3. Growth & Acquisition: Increasing mobile downloads and growing the mass texting audience.
4. Data Strategy: Sourcing high-quality leads for future races through strategic polling.
To achieve these goals, Charlotte integrated Komo’s premium gamification tools into their custom FanThreeSixty mobile app. Fans who already had the app were alerted to play the games through mobile communications. Additionally, graphics promoting the games were featured on the digital boards at the track. The featured games were scratch & win and memory card.
Across the activation time period, just 5 days, Charlotte Motor Speedway saw impressive results:
📱 1,795 new mobile app downloads
💬 508 new fans opted-in to receiving texts from Charlotte Motor Speedway
👤 Over 300 fans indicating their likelihood to return to Charlotte Motor Speedway in 2027
Additionally, the 'Scratch and Win' game, backed by a Charlotte Motor Speedway sponsor over the race weekend, generated increased engagement and an increase in sales for the sponsor.
Ready to see the same results by offering your fans premium gamification?