5 Easy Ways to Boost Holiday Fan Engagement

The holiday season is officially upon us, and with it comes an exciting opportunity for marketing teams to boost fan engagement. This is essential during this time of year, as it can result in greater loyalty, increased sales, and a growing fanbase heading into the new year. 

To help your marketing team leverage this festive spirit, we’ve compiled five ideas designed to engage with your fans in meaningful and memorable ways.

1. Create a Holiday Gift Guide

Capitalize on holiday gifting by creating a gift guide that includes your products to engage your fanbase and showcase your brand.

• Target Diverse Audiences: Create tailored guides for everyone on their shopping list: parents, super fans, kids, coworkers, and more.  

• Sponsorship and Influencer Opportunities: Boost credibility and expand reach by collaborating with influencers to feature your brand or securing sponsorships from other brands to expand your audience.

2. Launch Holiday Experience Packages 

Move beyond standard ticket sales by bundling experiences into giftable packages that are perfect for super fans.

• Upgrade the Experience: Combine tickets with high-value add-ons (like VIP access or parking), and create tiers for varied price points.
  
  
• Reach Out-of-Town Fans: Pair tickets with a local hotel stay for a complete, all-in-one package. This offers a great sponsorship opportunity with local hotels to build these bundles.

3. Maximize Reach With a Festive Fan Giveaway 

A festive giveaway creates daily excitement and can be a powerful tool to drive fan engagement and interaction across all channels.

• Offer Prize Variety: Include a mix of items such as tickets, merchandise, or exclusive experiences. 

• Provide Clear Entry Methods: Offer several ways to enter such as following your accounts, interacting with content, or engaging with emails and mobile app communications. Be sure to disclose any legal language up front.

4. Show Your Brand’s Personality with Seasonal Content 

Showcase your organization’s personality and connect with fans by creating unique and festive social media content.

• Take them Behind the Scenes: Create relatable content, such as holiday decor in the office, staff outings, or sharing employee’s favorite holiday traditions. 

• Include Interactive Engagement: Utilize engaging trivia, polls, or questions tied to your organization to boost interactions with your content and provide encouragement to engage. 

5. Create a 12 Days of Christmas Campaign

For daily interaction with your brand, consider developing a “12 Days Of Christmas” mobile app campaign. 

Our client, Broadway in San Diego, successfully developed a “12 Days of Broadway” campaign focused on driving growth in their mobile app downloads and engagement, as well as increasing sales during the holidays. The campaign used their custom FanThreeSixty Mobile App for 12 consecutive days of mobile communications including exclusive in-app ticket packages, special offer codes, and ticket giveaways.

This campaign was a great success and led Broadway San Diego to a 29% increase in daily active app users. The mobile app had over 22,000 impressions and an average engagement rate of 82%. The “12 Days of Broadway” campaign is set to return again this year. 

Are you ready to boost your fan engagement? FanThreeSixty can help you reach your fans right where they are this holiday season!

Contact us today.