FanThreeSixty & Nederlander have been proud partners since 2023. The partnership began as a strategic effort to help strengthen the guest experience through data-driven mobile apps. By focusing initially on season ticket holders, we aimed to help streamline mobile ticketing, provide real-time insights, personalize digital marketing, and foster deeper connections with fans across several theater markets.
As the partnership has grown, FanThreeSixty has provided mobile apps to more Nederlander presenting markets & venues, with the most recent partner being the Steven Tanger Center for the Performing Arts. As we have strategically grown together, we have helped the presenting markets & venues continue their focus on season ticket holders but also reach new audiences like single ticket buyers and casual theatergoers. The mobile apps allow their teams to send targeted communications to specific audience segments, opening new revenue streams and driving engagement across their diverse range of guests.
Check out the success they’re finding with our custom mobile apps.
FanThreeSixty’s custom mobile apps have become a shining star for Nederlander’s communication strategy, creating an ‘insiders list’ feeling.
Expected Communication:
Theaters across the Nederlander presenting markets & venues are utilizing their apps to maintain consistent, reliable communications with patrons. The marketing teams have established standard communication cadences that patrons have come to depend on such as ‘Know Before You Go’ information, season announcements, presale information, and more. The user-friendly app designs ensure that all patrons, regardless of their tech savvyness, have a centralized place for updates right in the palm of their hand.
Additionally, they are driving app adoption by making it a go-to destination for presales, lotteries, special offers, and more. Broadway San Jose, Broadway San Diego, DPAC, Broadway at The National, and Broadway in Hollywood, have begun using the app for exclusive access to presales. This strategy has successfully positioned their app as the premier way to secure priority access to the best seats in the house.
Fan Engagement:
The mobile app has also become strategically positioned as the theater's primary fan engagement channel. With the ability to host trivia games, polls, feature news, and more, patrons engage day-to-day with the app while email and texting are used as secondary follow-ups. The Steven Tanger Center has noticed that its mobile push notifications are successfully reaching patrons who rarely open emails, filling a crucial communication gap while improving the guest experience.
Broadway in San Jose’s app has been a crucial tool in building a dedicated fanbase. Their patrons love having a hub where they can see all theater-related content and actively participate in exclusive games, trivia, and polls. By offering this interactive experience, San Jose has transformed passive ticket buyers into highly engaged, loyal fans.
Creating the Experience:
Each theater's custom mobile app bridges the digital and physical experience, allowing box office teams to provide seamless customer service while guests are on-site or connecting on the app. With nearly 99% of the tickets being digital, having an easy-to-use mobile app has been critical to daily operations. The Steven Tanger Center box office frequently utilizes its app as a troubleshooting tool, directing on-site patrons with Ticketmaster issues to download the app for easier ticket access.
Beyond the guest experience, internal teams are finding significant operational efficiencies. Their apps enable them to experiment with new campaign approaches, while built-in scheduling features within the app manager save time and reduce manual content management.
Furthermore, all mobile user data is accessible in one spot, empowering teams to send tailored offers and targeted push notifications.
Proven Growth with Mobile App Registrations
With mobile-first experiences on the rise and the shift toward all-digital ticketing, it’s crucial for theaters and live entertainment organizations to have a strategic partner that can help them reach their audiences.
Let’s turn those digital touchpoints into lasting connections & help you build a deeper fanbase.