Newsroom
Kansas Athletics continues to hit the mark with FanThreeSixty
Kansas Athletics is familiar with success on and off the field. Here’s a quick recap of their FanThreeSixty successes during the 2021-2022 football season. For a deeper breakdown of how...
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FanThreeSixty's new API integration with SeatGeek helps clients better understand fan behavior to drive more revenue
KANSAS CITY, Mo. — FanThreeSixty, an innovative Fan Data Platform built for high-performing organizations, recently integrated with SeatGeek’s new data sharing API to help clients leverage...
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Increase your fan engagement with a simple approach: a targeted audience
Consumers demand personalized, relevant communications and experiences from the brands they engage with.They connect best with brands that tailor messaging and marketing to their...
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How we’re using suggested audiences to help you target fans quickly
We know fans respond well to personalized, targeted content—that’s why powerful audience segmentation has always been one of FanThreeSixty’s core features. But sports organizations don’t...
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Weekly Roundup: Winning Content
Week of 4.19.20: We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that teams,...
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New Year Resolutions from the FanThreeSixty Data Science Team
It’s the beginning of a new year, a new decade, and New Year’s resolutions. With almost a full month of 2020 under our belts, the FanThreeSixty Data Science team sat down and created new...
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A Day in the Life of a FanThreeSixty Data Scientist
We constantly work to give fans a personalized experience on game day and beyond; so, how do we do that? Well a big part is through data science, but how and what does that look like?...
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Where the True Magic of Sports Begins: A Consolidated Fan View
Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...
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Data is the New Currency of Sports
When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...
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Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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