FanThreeSixty Welcomes Intersport: Deepening Fan Engagement Across 4 Sectors

We’re excited to announce our new partner, Intersport! We’re proudly providing them with our Fan Data Platform, Email, Sales CRM, and Mass Texting solutions.

As a full-service media and marketing agency specializing in sports and entertainment, Intersport helps its clients by handling everything from event management and sponsorship consulting to professional video production. FanThreeSixty is helping Intersport better understand four of their key business segments by providing a ‘parent organization’ view, allowing them to access and analyze fan data for all segments in one centralized location.  

Check out the sectors we’re currently supporting:

• The Association of Pickleball Players (APP): Founded in 2019, the APP serves professionals, seniors, and amateurs in the fastest-growing sport in the U.S., with over 50 million Americans playing in the past year.
• Skechers World Champions Cup supporting Shriners Children's: A premier three-team global golf competition sanctioned by the PGA TOUR. This annual points-based battle airs on ESPN and ABC and features a star-studded field renewing the game's most storied rivalries as they represent the U.S. Team, the European Team, and the International Team.
• Collegiate Events: Intersport acts as the owner, operator, and media producer for several elite basketball events, including the Greenbrier Tip-Off, Ft. Myers Tip-Off, CBS Sports Classic, and the College Slam.
• ServiceTitan Elite Trades Championship Series: This nationally televised series on CBS Sports Network highlights skilled professionals in the electrical, HVAC, plumbing, and auto tech industries as "industrial athletes."

When choosing FanThreeSixty as a partner, Intersport was looking to solve its data disconnect: how to bring fan insights from across its various events into one centralized view. 

Seth Myers, Counsel; Assistant Vice President of Golf Business Affairs and Data Privacy, shares the results they're seeing with our solutions:

We’re proud to support Intersport across its sectors, helping them turn every fan interaction into a truly meaningful touchpoint.