FanThreeSixty offers data-driven solutions for every touchpoint throughout the fan journey. Founded by owners and executives of Sporting Club and MLS team Sporting Kansas City, we transform the way teams act on their fan data.
Kansas City, Mo. — FanThreeSixty, a leader in helping organizations maximize the value of their fanbase, announced today they have expanded the leadership team to add Jason Houseworth as President and CEO effective immediately.
As the leader of FanThreeSixty, Houseworth will be responsible for driving the company’s vision and growth for innovation in sports and entertainment.
“We see incredible growth opportunities ahead for FanThreeSixty in 2018 and beyond. Given our strong financial position, we seized the opportunity to add a proven software executive to guide the next generation of our analytics-driven fan engagement platform,” said FanThreeSixty Co-Founder Robb Heineman.
Houseworth joins FanThreeSixty from H&R Block where he served as Chief Innovation Officer. His leadership with the tax software team helped scale the business to achieve more than $200M in annual revenue.
“We saw in Jason an opportunity to monetize and scale new data analytic capabilities that are planned to roll out in 2018. With Jason’s arrival, my focus will shift towards market development and strategic partnerships to ensure the platform delivers optimal value from a sports ownership perspective,” said Heineman.
With over 15 years of product innovation, Houseworth has spent the past few years using data analytics from millions of tax profiles prepared by H&R Block to develop advances tax software solutions that revolutionized the client experience.
“I’m thrilled to join FanThreeSixty and be part of their growth plan. When the conversation began with Robb and Cliff Illig, Chairman of FanThreeSixty, I immediately recognized the power and uniqueness of their fan analytics platform to create value for clients,” said Houseworth. “I am excited to leverage my experience building analytics-based software to lead the next generation of this platform as we expand ROI through sponsor advertising capabilities and fan engagement analytics.”